These days the concepts of modern and digital marketing are changing by the speed of light. Many of the changes happed thanks to the power of social media.
Today we are taking a look at the story about the rise of the Hawkers sunglasses brand. Four young entrepreneurs launched their own brand of sunglasses, Hawkers. They now sell their sunglasses in over 50 countries, and had a turnover of more than 15 million euros, and employ about 40 people.