If you are a small business owner and struggling to build online presence for your brand, we have some tips and tricks that will be very useful. First thing you have to know is that Facebook is still the largest social media network with over billion and a half active monthly users.That fact opens a window of large opportunities for business owners and the great thing is that Facebook offers many free tools and apps that can help your promote your business. So here are five tips and ways in which you can easily promote your business:
1.Use Facebook Page Manager: By using this useful tool you will get instant access to the most valuable insights about your visitors and audience. Find out the demographics of your customers and their age; what time is the best to post; how many people are engaged and how much traffic do you get to your website.
2. Experiment with targeting posts: Use Facebook campaigns. By targeting your posts for a specific audience you focus on the relevant audience and increase the chances of grabbing their attention. You can track relevant info with Facebook insights.
3. Create valuable and professional page: Fill out your page by adding important company milestones as well as contact information. It’s a good idea to maintain the interest on your business by adding the milestones you’re reaching.
4. Always respond to comments: This is very important.
It’s all about interaction and creating relationship with your customers. You cannot expect from your audience to be social if you’re not equally social yourself. Always respond to both positive and negative comments, and by responding to criticism you will show customers how you resolve problems.
5. Be personal: Share your stories. Every brand has a personal side and you should not be afraid to show it to your audience. By embracing your personal (and possibly casual) side, you are increasing intimacy, allowing your fans to relate with you and your brand.
Of course there are many other things that you will need, or could do, to make a Facebook Page succeed, but we think these are five that will get you started in the right direction. Plus, they won’t cost you a dime.
Do YOU have any tips to share? Any that are more important than the above?