Hashtags are a great way of grouping a related conversation together on social media channels. For example, you might be at a conference and there is a hashtag for the conference.
We are bringing you a list of platforms where you can use hashtags to group your content.
- Twitter – Very popular on Twitter and well worth using. Use no more than two hashtags for any tweet and try not to use really broad hashtags (e.g. #sport).
- Instagram – You wouldn’t leave home without your umbrella in Ireland and you shouldn’t share Instagram posts without some hashtags! Instagram is where hashtags are used the most.
- Facebook – When you come across a hashtag on Facebook, you can click on the hashtag and view a filtered list of updates that include that hashtag. However, hashtags are not used that often. I recently came across a post with a hashtag related to an event and when I clicked on it, I saw a lot of updates related to the event. This was useful but, as hashtags are not always considered on Facebook, you are probably only capturing a very small percentage of the conversation on Facebook.
- Pinterest – They are clickable within pin descriptions but not searchable.
- Google+ – When you click on a hashtag, you see a list of communities, people and posts relevant to the hashtag.